If you were to tell me that you love change, I would either think you are crazy or lying. Human beings like to have a sense of control, and change leaves us with a sense of lacking a certain amount of control. This is not only true in our personal lives, but also in the life of an organization. Read On →
Your Brand is not what you say it is. It’s what they think it is.
Great Brands are formed around who you are and not what you do.
Your Brand grows and changes based on the messages people receive from you.
People will choose your organization, product or service if who you are aligns with who they are.
How you communicate is Just as important as what you communicate.