Recently we had the opportunity to bring a more personal and relatable brand identity to life with RedSky Public Relations and LiLI.org.
We were approached by RedSky PR to handle the design of some new collateral for their client LiLI.org. The original goal was to update a single page brochure to reflect the branding work RedSky was doing for LiLI.org. Through conversations with the team at RedSky we saw a greater potential in this project and wanted to do more. We were informed the budget for this project was small and that it may not cover all the ideas we had. Sometimes an idea is just too good not to do even if the budget for it doesn't exist. So we did it and are proud of the results. LiLI.org has had a flower in their logo, which is nice, but as LiLI.org is a collection of services that helps bring education and information to the general public of Idaho we thought that LiLI should be a person, a hip librarian that exists to help the residents of Idaho.
It was fun working with the team over at RedSky. We were able to sit through a couple of their branding sessions with the people at LiLI.org and add our insight to the conversation. All in all we updated and cleaned the LiLI.org logo, designed a couple collateral pieces and created Lili their new avatar.