Branding Process - Touchpoints

This is part 5 in a 6 part series on the process of designing a brand from the ground up. This is the process that 6foot4 uses. We like it but feel free to agree or disagree and tell us about it in the comments. These articles are for Designers and Clients alike. Both groups could benefit from a little more education and discussion. If you are just joining this discussion you should start at the beginning to get some context.

Applications

We've got our brand identity finished and approved. Now what? It doesn't take long to hear the question "When do we get business cards?" This is not the time to take off like a jack rabbit and forget the deliberate nature of this process. This phase is all about refinement and development. While the Designer is finalizing details the client should be finalizing a list of applications (ie business cards, bumper stickers, uniforms, packaging, temporary tattoos, etc.) that will need to be Designed.

Protect Yourself

When making the financial investment into a brand identity you want to ensure that it is yours and yours alone. This means taking the time and effort to go through the Trademark process. It is impossible to protect your identity and your uniqueness without having a trademark on your brand mark.

Design it

While the lawyers are protecting the identity the Designer can begin the Designs of all the touchpoints. Here is a short list of things to think about.

  • Letterhead
  • Business Cards
  • Brochure
  • Packaging
  • Website
  • Signage
  • Advertising
  • Environments
  • Vehicles
  • Uniforms
  • New media