6foot4 Newsletter

6foot4 Newsletter for May 2012

Take advantage of your unique qualities. You might feel like we say this over and over again. You're right, we do. The only way your organization/brand is going to be elevated above the competition is to take advantage of your uniqueness. In "Creating Memorable Experiences Through Voice" you can learn about the importance of the written identity your organization utilizes. How can your voice be unique in order to be heard above the noise? In "Marketing, Design and Specific Industries" you will see that choosing an industry specific designer is not always the best option for you to be able to uniquely reach your audience. Make decisions for your organization that will produce remarkable experiences....Read more

6foot4 Newsletter April 2012

Published on Apr 24, 2012

Business is more than simply selling something. It is true that ultimately you are trying to sell something, whether you are a retail owner, financial advisor, mechanic, or nonprofit. But good business and good brands are formed around shared values. In the two articles this month, we focus on the depth of loyalty that is built when you take the time to become a part of your audience's story. People want to do something that matters and they want to support organizations that do something that matters. The articles will help you understand why this is important and how you can take a step towards being a great brand....read more

6foot4 Newsletter March 2012

Published on Mar 16, 2012

As an organization, do you know why you exist? Why do you have the goals and vision that you do? We hope that you are an organization who cares about more than simply the bottom line. We hope that whatever it is that you do, you are trying to do something that matters. But perhaps you are not where you want to be. "Becoming a Brand That Matters" will help you view the steps you must take, in the order you must take them, to become who you want to be. "4 Steps to a Successful Website" is a practical article about the process of producing the content that will best educate your audience.
Both articles are about taking steps. They don't have to be huge, but you must begin somewhere....read more

February 2012

Published on Feb 17, 2012

When it comes to your brand identity and strategies there is one word that every decision must come back to: Experience. The experience of your product or organization is ultimately what you are selling. In the article about building trust, you will learn about the importance of producing a consistent message for your audience. Make sure your messaging fits the experience or you will quickly gain a mistrusting audience. The insightful article about the movement of Crossfit will help any organization see the aspects of Crossfit that have made it into a national movement, and be able to incorporate those same practices into the experience you offer your audience....read more

January 2012

Published on Jan 12, 2012

As we begin a new year, 6foot4 wants you to focus on self-awareness as an organization. Who are you? Don't think about who your competition is or who you would like to be. Discover who you really are and embrace it. "Branding is not Marketing" will help you understand the crucial, yet often neglected step of understand who you are before trying to communicate to others why they should care. In "Stand Out from Your Competition," you will learn about the importance of understanding how your strengths form a unique culture. It is this unique culture that can propel you out of the crowd and into the spotlight....read more